Free 3-day live challenge for senior photographers. Starts [DATES]. Save My Spot →
Free 3-Day Live Challenge

The Swipe, Stalk, Book Challenge

The Swipe, Stalk, Book Challenge laptop and tablet mockup

Set up your Instagram, website, and inquiry path so you head into 2027 fully prepared for the seniors and moms who find you, trust you, and book you.

[DATES] | 15 to 20 minutes live each day | Replays included | Implementation bonus for finishers

Free live challenge. Replays included. Your scorecards stay private.

Senior portrait
Senior portrait
Senior portrait
Senior portrait
A 2027 senior is scrolling right now

Here's What Happens Before A Senior Ever Inquires

She swipes through your Instagram. Her mom stalks your website (we all know she does!). Then, if the path is easy, one of them fills out your form.

You can have gorgeous galleries and still lose a family at any one of those three steps. A bio that doesn't say who you photograph. A homepage that buries your pricing. An inquiry form that takes five clicks to find. A mom who DMs for pricing and then goes quiet.

Every one of those can be fixed, and none of them needs a rebrand.

The path every family takes

Every 2027 Senior And Parent Takes The Same 3 Steps

1
Step one

Swipe

She scrolls your Instagram and decides in seconds if you're the photographer for her.

2
Step two

Stalk

Her mom goes through your website to decide if you're the safe choice.

3
Step three

Book

One of them finds your inquiry path and either follows through or drops off.

When all three are set up well, inquiries show up. That's what we're building in 3 days.

How the 3 days work

One Live, One Scorecard, One Fix Each Day

Day 1

Swipe

Instagram audit

This is how you get found as a senior photographer. You'll score your profile the way a senior scrolling at 9pm sees it, then fix the one thing that makes her follow, save, and DM you.

✅Scorecard 1: your bio, highlights, and top posts
Day 2

Stalk

Website audit

This is how you build trust as a senior photographer. You'll score your site the way a parent checking you out sees it, then fix the one thing that makes her feel sure about you before she reaches out.

✅Scorecard 2: your homepage, proof, and pricing
Day 3

Book

The inquiry path

This is how you get booked as a senior photographer. You'll score the full path from Instagram to website to inquiry to reply, then build your fix-first plan for filling your 2027 calendar.

✅Scorecard 3: your inquiry form, reply, and follow-up

Each live runs 15 to 20 minutes. You leave every day with a finished scorecard and a change already made.

By the end of day 3

You'll Finally Be Able To

See your Instagram the way a senior sees it

So you know in seconds if she'd follow, save, and send that first DM.

Spot the small things that cost you inquiries

The bio line, the highlight, and the homepage section that are easy to miss when it's your own business.

Build a website that gives parents confidence

So the families who inquire already feel good about you.

Make it easy for every interested family to book

A clear path from "I love this" to a booked session, with no one slipping through.

Easy by design

Built To Fit Into Your Week

A 3-day event can feel like one more thing on a full plate. So I made it simple to say yes and simple to finish.

15 to 20 minutes live each day
Short and focused, with replays included if you miss one.
One scorecard a day
Simple yes or no questions you can answer in a few minutes.
One specific fix each day
You'll know exactly what to change, and you'll have already changed it.
The good news

I book $1,200+ senior sessions and only post on Instagram 3 times a week

I photograph 50+ seniors a year, and some weeks I post even less. The content I do post gets shared, and every senior and parent who books me has done the same three things first: swiped through my Instagram, stalked my website, and found an easy way to inquire.

Over the next 3 days, I'll walk you through how I set up each step, and you'll check your own business against it, live with me.

A senior inquiry that came in
Implementation Bonus

Finish All 3 Scorecards, Unlock [BONUS NAME]

Implementation is where results happen, so I built in a reason to follow through.

Complete all three scorecards and submit them, and you'll get [BONUS NAME]: [one line on what it is and how it makes your fixes faster].

1. Swipe scorecard
2. Stalk scorecard
3. Book scorecard

Three scorecards, three days, one simple finish line.

Count Me In →
Is this for you?

This Challenge Is For You If...

→

You post a session you LOVE, get a pile of "so pretty!!" comments, and your inquiry form stays quiet

→

A mom DMs "what are your prices?", you reply, and you never hear from her again

→

You've scrolled another photographer's profile and wondered how she's booking so many seniors

→

It's been a while since you looked at your bio, highlights, or homepage the way a stranger would

→

When inquiries slow down, you ask yourself: "Do I need to post more? Rebrand? Lower my prices?"

→

You want to head into 2027 with a plan and a calendar that fills, and you have 15 minutes a day to give it

Reed Gallagher
Meet your coach
Reed Gallagher

I designed my first website in 7th grade (lol), started photographing seniors at 15, and my mom had to drive me to the shoots. Since then I've photographed 350+ seniors, earned a business degree, and built a six-figure senior photography brand.

The business side is where I thrive. I do done-for-you marketing projects every month, so I'm in other photographers' profiles and websites all the time. The small fixes that cost them inquiries are easy for me to spot in seconds, and easy to miss when it's your own business.

I'm still shooting 50+ seniors a year and watching how Gen Z finds, checks out, and books a photographer in real time. In this challenge, I'm teaching you to spot those fixes yourself.

It's free, your results stay private, and replays are included.

Still on the fence?

Let's Clear A Few Things Up

Totally fair! Each live is only 15 to 20 minutes, which is shorter than your last coffee run. Fill out your scorecard, make one fix, and get back to your day. If life happens, the replay is waiting for you.
You'll leave every single day with something DONE. Day 1, a bio and highlights that work harder. Day 2, a homepage that sells while you sleep. Day 3, an inquiry path that keeps families moving toward a booking. No theory and no giant homework pile, just quick wins you can see.
Perfect, you're in the best spot to start! Your scorecards are private, so nobody sees your score but you. A lower score just means more quick wins are waiting, and those are the fun ones.
No stress! Replays are included, so you can catch up whenever works for you. Finish all 3 scorecards and your implementation bonus is still yours.

Let's Get You Found, Trusted, And Booked

So you can say, "I didn't know I needed to fix that, and I'm so glad I did."

[DATES] | 15 to 20 minutes live each day | Replays included

Save Your Spot

Free, 3 days, and your scorecards stay private.

Replays included. Finish all 3 scorecards to unlock your implementation bonus.

Free Challenge The Swipe, Stalk, Book Challenge starts [DATES]. Save My Spot →